Building apps for overlooked niches and neglected markets. No bullshit. No fantasy solutions. Just tools that actually work for people dealing with real constraints.
Most software companies chase mass markets with simple problems. The result? Millions of people in overlooked niches get ignored. Mental health apps designed for everyday stress don't work for people facing hard circumstances. Language learning apps teach tourist phrases instead of regional dialects for real-world use. Tools assume unlimited time, money, and geographic flexibility—constraints that don't match reality for millions of users.
These aren't edge cases. They're substantial markets that mainstream solutions systematically fail to address. Not because the problems aren't real or valuable, but because they require genuine understanding of constraints that mass-market products can't accommodate.
Faultshift builds for the people everyone else leaves behind.
Every product addresses real problems validated through extensive research and direct engagement with target users. We build solutions for genuine needs, not assumed markets.
20+ years of experience building and scaling technology at the CTO level. Using AI-augmented development to ship faster without compromising quality or security.
Fair pricing that makes sense for each product. No dark patterns, no nickel-and-diming, no extractive subscriptions designed to trap users.
Built for people who see through marketing bullshit and want tools that actually address their constraints, not aspirational lifestyle content.
Most mental health apps are designed for everyday stress and anxiety. They don't work for men facing economic hardship, chronic health issues, career crises, or unchangeable structural circumstances. The market systematically ignores this demographic despite clear evidence of need.
We're building evidence-based tools that acknowledge reality without toxic positivity. Privacy-first architecture with complete user data sovereignty. One-time purchase model instead of extractive subscriptions. Launching 2026.
Apps like Duolingo teach generic, tourist-level language. They don't work for people learning regional dialects for real-world use—business communication, family relationships, actual daily interaction. This gap leaves millions of expats, immigrants, and professionals underserved.
Multiple other overlooked problems in development. Each product follows the same approach: identify a real constraint that mainstream solutions systematically ignore, validate the market need, build something that actually works.
Faultshift is currently in active development. First product launching 2026. Reach out to learn more about our mission or discuss potential partnerships.
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